The very first feature of any successful crypto marketing agency is a brand identity of its own. The crypto marketing agencies determine this by figuring out the core message, artistic style, values, and vision for the future of the project. Investors and collectors are more likely to invest in NFTs backed up by a narrative or a concept that is new and different. Agencies build up compelling stories around the project, making it easier for users to grasp the aim and worth of the NFT collection. A clearly defined brand not only can be seen as the point that separates the project from the rest of the web3 marketing services but also it acts as a bridge to the emotional side of potential buyers.